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FAQ (Frequently Asked Questions)

 

How to set the price for your book:

The quality of the book is an initial determining factor in its proposed retail price. When the physical characteristics of your book (such as page count, covers, binding, size, etc.) are finalized, Adventure In Discovery Publishing will calculate a single-copy printing cost (we'll give you an estimate far before this point however). This price is a function of trim size, binding, cover stock, colors, etc - all the "physical" traits of your book. Most publishers determine new authors have little market demand.  Once we know the base cost of printing a copy of your book, which is determined by your final page count, book size and format, then we will know what your printing costs will be.

You then need to decide the Retail Price. (Adventure In Discovery can recommend sizes and retail price). The retail price should be based on your appraisal of the target audience - this includes the value your product provides to the reader, as well as what price point OTHER competitive products are selling. The retail price should be at least 2.5 times the single-copy printing cost to allow for a reasonable margin (to cover our costs and your payments) after trade discounts are factored in. The Retail Price also helps establish the Net Sales Payment amount - the amount you, the author, make from each sale.

We'll say it again - it is recommended that this book retail price be at LEAST 2.5 times the "single-copy print cost" to allow for standard trade discounts to book stores and distributors and libraries, and leave enough "gross margin" remaining so the author will enjoy a reasonable Net Sales. Adventure In Discovery will recommend and discuss with you your options.

Here's an example:

Your book costs $3.50 per unit to print

You want to get full representation in the chains and distributors, so you offer a 55% discount from RETAIL

You divide $3.50 by .45 (100 - 55% = 45%) and get $7.78 as your break-even point

To make a nice amount per sale, but to stay competitive, you price your book at $11.95

Here are some things to consider when setting your price point.

Various discounts are allowed to libraries and college bookstores (15%-20%), independent bookstores (40%) and large chains and distributors (50%-55%). You may also want to offer volume discounts for individuals who buy more than 5 or more than 10 copies of your book at one time.

From the net sale amount (the retail price less the discount given) deduct the single-copy printing cost to determine the "gross margin." The author's Net Sales Payment is the gross margin MINUS the Adventure In Discovery Publishing handling fee (if any).


How Are My Book Sales Calculated and Credited?
(to preview an Author Sales System Report, click (see below in FAQ’s)

Your Net Sales Profit dollars through Adventure In Discovery Publishing are paid on a quarterly basis. Sale Payments from books sold directly through a Retail or Wholesale customer (typically Amazon, Barnes and Noble, Ingram, Baker and Taylor, etc.) are paid after receipt of the payment from the customer, which typically 90 days after the sales has been made. Net Sales Profit is not paid for books sold on consignment - until the payment has been received from the retail establishment.

Author Net Sales Payment Schedule for 2007 / 2008

Quarter / Sales Dates


Payment Date (on or about)
 

3Q07: Jul-Sep 07

Dec 15th 2007
4Q07: Oct-Dec 07 Mar 15th 2008

 1Q08: Jan-Mar 08

Jun 15th 2008
2Q08: Apr-Jun 08

Sept 15th 2008

3Q08: Jul-Sept 08 Dec 15th 2008

 4Q08: Oct-Dec 08

Mar 15th 2009

 

 

 

Remember, since in most cases we are printing a fixed amount of books, you won't have any out-of-pocket expense for book printing after investing in the initial book publishing package - you simply receive your Net Sales Profit on every copy sold, every three months with the small percentage in shipping costs due.  In the traditional book publishing world - due to arrangements allowing booksellers to return unsold copies, trade publishers pay royalties much less frequently and generally for a period that ends six or twelve months previously - and you have NO control over the per book profit amount.

But - we do our book sales a little bit different (and we think far better) than others.

We don't pay you royalties... It's YOUR BOOK! We simply charge the cost of printing your book (and any handling or shipping fees - see below). You may make as little or as much money as you like on each book - and you are in control of that by how you set your retail price.

Here's how we calculate your Net Sales Profit:

All sales are credited at the sold price of the book (this may vary - see below*) MINUS the Printing Cost (which you will know before we even set up our agreements) MINUS any handling fees or shipping.

There are typically TWO ways books get sold:

1) Through "distribution' - which are places like Amazon, Barnes & Noble, other retailers and wholesale outlets like Ingram and Baker & Taylor distributors.

2) Direct to consumer - books can also be sold direct to the consumer via one of our marketing tools such as our author e-commerce site.

Here's how it works. Let's say for the sake of example that the book has a $14.95 retail and a $6.03
Printing Cost.

Distribution Sales - (also called 'wholesale orders')

You may choose (and most authors do) to allow "volume pricing" and "wholesale pricing" on your book. This allows Retailers and Distributors to buy your book at a discount so that they may then in turn sell it to others - some of these folks are the infamous "middle men". The downside is that you get less for each book - the upside (which most often far outweighs the down) is that you get tremendous exposure, you sell may sell more books, and in general become rich, famous, and live happily ever after - well, maybe not ALL those things, but the sales process is very very simple. The typical discount for wholesalers, retailers, and distributors is at or above 50% but we can work with you to set a discount that is appropriate for both your market and your book. We typically recommend discount rates from 40% to 55%.

There IS NO HANLDING FEE for Bookstore and Wholesale orders.

Here's the scenario:

The Worlds Greatest Bookstore calls and wants your book - its retail price (which you set) is $14.95

They want 500.

You are offering a 40% discount (which you have also set)…

So $14.95 minus 40% is $8.97 (I know, wow… what a deal)

They pay $8.97, the cost doesn't change from $6.03, NO Handling Fee - so - your net sales profit is $2.94 per book… sounds disheartening until you realize that in one fell swoop you just sold 500 books at a net sale of nearly $1,500! Not to mention the fact that your book is now 500 times more likely to grab someone's attention than it was yesterday. As with everything in life there are upsides and downsides...

Direct to Consumer Sales - (also called 'retail' sales)

These sales are either direct by you the consumer, or via a system like our Adventures With (your name)
web site.

For simplicity we'll say your book is sold at its Retail Price of $14.95

The Production Cost (printing) is $6.03 per copy

Our Handling Fee is $2.00

YOUR Net Sales Profit is

$14.95 - $6.03 - $2.00 = $6.92 - PAID TO YOU

That's nearly a 50% profit on each book sold at the retail price!

Considering that an 8% Royalty is HUGE in the traditional world, 50% is amazing. As a matter of fact, the way we credit sales to our authors is unique in the industry and gives all our authors the chance to make as much money as they feel is fair.

Would you like a bigger profit on your books? If the market allows it and you feel your book can command it - set a higher price! For example, we raise the price of your book to $17.95, your net sales rises to $9.93 per book.
 


Author Sales System Reports

Adventure In Discovery issues Author Net Sales Payments on a quarterly basis. Included with each check is a form detailing your sales for the Current Quarter, Previous Quarter, and Year To Date, as well as information about sales through Select Channel partners - Amazon, Baker & Taylor, Barnes & Noble (both DC - Distribution Center, and Store), and Ingram.

Soon to be available: The form is very simple to read - and will have an example of this available for you. There will also be a Glossary at the bottom of that page that defines the terms we use in the report.


Marketing:

Adventure In Discovery as a provider of publishing services to authors, in addition offers a wide variety of marketing and promotions resources. We provide a full portfolio of excellent marketing tools and promotional vehicles to our authors - everything from promotional products to complete marketing campaigns. From Press Release writing and distribution to Search Marketing services.


There are many marketing strategies but only a few are key to your success, YOU being one of them. Having a book published or promotional materials sent out doesn’t make you a success or making you instant income. You, the author needs to put your best “face or voice” forward. The authors must be willing to market themselves by making public appearances at bookstores, trade shows, radio and TV.  The author needs to be armed with key marketing materials to spread the word.

Adventure In Discovery charges a one-time $50 artist charge for creation of any a la cart choice.

Promotional Materials   In self publishing, awareness and marketing are critical components of creating sales for your book. We have a variety of Promotional Materials available to help support your marketing efforts, increase awareness of your book, and increase your sales. We use some of the best printers who don’t charge you a lot. You can order greater quantities of anything you see here. We have narrowed your choices of what kind of paper to use and ink colors, one sided or two and how many you should purchase. COLOR SELLS! We will custom create your piece to fit your needs. Looking for something you DON'T see here? Give us a call for more information. 1-561-575-4601

Business Cards

Full color, two sided business cards professionally designed with your contact information, book cover and description. Custom Created Business cards (Front is full color - laminated, back is 1-color.)

    500    $30.00                                1,000    $25.00                                  2,500    $55.00

Postcards

Full color 4”x 6” postcards are a great way to promote your book. Custom mail-ready postcards are professionally designed by our creative team. (Front is full color-laminated, back is 1-color.)

    500     $45.00                                 1,000  $50.00                                      2,500   $85.00

Bookmarks

Full color two sided 2”x 7” laminated bookmarks are effective marketing tools. One side of the bookmark consists of the cover of your book, its title, a brief summary, and ordering information. On the other is your photo, name and short biography.

       500    $54.00                                1000    $60.00

Posters

Available in sets of five, these 11" x 17" full color posters make great displays for book signings. Printed on heavy stock and shipped in a protective tube, these posters feature the cover of your book and ordering information. And /or a 24” x 36” poster size of you and your book cover with description of the book.

8.5" x 11”    $.50 / laminated $1.30                          11” x 17”    $1.79 / laminated $6.00 

24” x 36”    $47.99 / laminated $60  / $90.00- mounted and laminated
 


Promotional Variety Pack - $180.00

Ideal for book signings and trade shows. Includes (all in color) 500 Business Cards featuring the cover of your book with description and ordering information, 500 Post Cards designed to be hand outs and or mailers, three 11” x 17” poster and one 24” x 36” poster size (mounted and laminated) of you, your book cover with description.

 

Additional Venues:

Media Releases        Marketing Programs     Promotional Materials      Search Marketing Campaigns

Website with your name